![]() ![]() Unfortunately, this is sometimes not possible due to the proprietary and secretive nature of the work, so Apple has started hiring creatives directly. Ternus says that Apple wants to sit with real customers to understand their actual flow and see what they're doing in real time. The group is under John Ternus and works closely with engineering. In order to help improve its products for professionals, Apple has created a Pro Workflow Team. "We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro." It’s not something for this year," said Boger. ![]() "We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. Matthew Panzarino recently met with John Ternus, Vice President of Hardware Engineering, Tom Boger, Senior Director of Mac Hardware Product Marketing, Jud Coplan, Director of Video Apps Product Marketing and Xander Soren, Director of Music Apps Product Marketing to discuss Apple's plans for the new Mac. Apple has announced that the new redesigned Mac Pro will be released in 2019, reports TechCrunch. ![]()
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